Like seemingly everyone on this app I have plenty of opinions about Twitter > X and figure now is a good time to open up a bit about my experience at the company. As Twitter moves forward under Musk's rule, the company will likely continue to be in the spotlight, facing both opportunities and challenges in the ever-evolving social media landscape. The introduction of charges for previously free services, along with the return of banned right-wing accounts, has garnered significant adverse reactions.Įlon Musk's leadership style and vision for Twitter have undoubtedly sparked debates within and outside the company, with some praising his boldness while others express concerns about the lack of process and empathy. The changes in Twitter's business model and content moderation have not been well-received by users and advertisers alike. In response, Musk has been shifting towards a subscription-based model to explore new revenue streams. However, since Musk's acquisition of Twitter last year, the platform's advertising business has taken a hit, with marketers expressing dissatisfaction with his management style and the massive layoffs that affected content moderation. Musk recently made headlines by killing off the iconic Twitter logo, replacing it with a white X, as he envisions transforming the platform into a super-app akin to China's WeChat, offering messaging and payment services. Not shying away from criticism, Crawford also targeted the previous management, calling it "bloated" and "soft and entitled," where projects could be shelved at the last minute due to perceived risks. "Product and business decisions were nearly always the result of him following his gut instinct, and he didn't seem compelled to seek out or rely on a lot of data or expertise to inform it." "At times it felt like the inner circle was too zealous and fanatical in their unwavering support of everything he said," Crawford wrote. This approach raised concerns among staff members who felt that their input and solutions were undervalued in favor of random feedback and Twitter polls. She mentioned that while Musk can be charming and funny in person, his mood can rapidly shift from excitement to anger, leaving Twitter employees apprehensive about facing meetings or delivering negative news.Ĭrawford pointed out that Musk's inner circle often appeared overly zealous and fanatical in their unwavering support for his ideas, leading to product and business decisions being predominantly driven by his gut instinct rather than data or expertise.
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